AN EMPIRICAL ASSESSMENT OF THE INFLUENCE OF BRAND ACCOUNTING ON MERGERS AND ACQUISITIONS DECISION EFFECTIVENESS. Issues Contemp. Account. Bus. [Internet]. 2026 Nov. 4 [cited 2026 Nov. 6];2(1):122-36. Available from: https://icab.unicalaccjournals.org.ng/index.php/icab/article/view/28