AN EMPIRICAL ASSESSMENT OF THE INFLUENCE OF BRAND ACCOUNTING ON MERGERS AND ACQUISITIONS DECISION EFFECTIVENESS. Issues in Contemporary Accounting and Business, [S. l.], v. 2, n. 1, p. 122–136, 2026. DOI: 10.67199/8kb32108. Disponível em: https://icab.unicalaccjournals.org.ng/index.php/icab/article/view/28. Acesso em: 6 nov. 2026.